Search Sprout launches strategy-first marketing consultancy for small businesses

By AI, Created 5:06 PM UTC, May 18, 2026, /AGP/ – Search Sprout has launched a new consulting arm in Castle Rock, Colorado, aimed at helping small and mid-sized businesses build digital marketing plans before spending on execution. The move targets businesses facing tight budgets, rising costs and fragmented marketing efforts as they push more money into digital channels in 2026.

Why it matters: - Small businesses are increasing marketing spend in 2026, but many still operate with tight budgets and no dedicated marketing staff. - Search Sprout’s new consultancy is built to help companies avoid scattered tactics and focus spending on a clear plan first. - The model is aimed at making digital budgets more efficient in a year when economic uncertainty is still a major concern for small businesses.

What happened: - Search Sprout, a Castle Rock, Colorado-based digital marketing agency, launched a dedicated marketing consultancy for small and mid-sized businesses. - The consultancy is designed to build data-backed growth strategies before any execution spending begins. - The launch was announced May 13, 2026. - The agency serves businesses in Colorado and across the U.S.

The details: - The consultancy is led by Tyler Mandroian, a former VP of Marketing with more than 15 years of experience in SaaS, healthcare and B2B services, and Joel Madtha, who leads digital transformation at Search Sprout. - Search Sprout says the new arm addresses a common problem: businesses spending on ads, social media and websites without a strategy tying the work together. - The consultancy offers four practice areas: Digital Marketing Strategy, Brand Launch, Digital Transformation and Revenue Optimization. - Digital Marketing Strategy provides a prioritized roadmap based on business goals and competitive landscape. - Brand Launch focuses on positioning and go-to-market planning for new or relaunching brands. - Digital Transformation guides businesses shifting to digital-first operations. - Revenue Optimization is a full-funnel audit meant to identify where money is being lost. - The process starts with a complimentary 45-minute discovery call. - Search Sprout then conducts a deep audit of the business’s digital presence, competitors and market opportunities. - The firm delivers a custom strategic roadmap before any execution begins. - Typical engagements run two to four weeks, with monthly retainer options available for ongoing support. - Search Sprout says it has a 5-star Clutch rating, with clients citing responsiveness, measurable outcomes and market expertise. - The agency is headquartered at 3672 Rawhide Cir, Castle Rock, CO 80104. - Businesses can contact Search Sprout at (720) 443-1088 or through the company’s social profile on LinkedIn.

Between the lines: - The launch comes as 2026 research cited in the release shows nearly 40% of U.S. small businesses plan to increase marketing budgets this year. - The same data says more than 52% of small businesses have monthly marketing budgets under $1,000, and 50% have no employees dedicated to marketing. - The release also cites rising digital adoption, with around 58% of small businesses using digital marketing to reach customers. - The message is less about adding another service line and more about selling discipline in how small businesses allocate scarce marketing dollars. - Madtha framed the offer as a way to avoid wasted budget, inconsistent messaging and slow growth.

What’s next: - Search Sprout is positioning the consultancy for startups, growing SMEs and in-house marketing teams that want senior-level strategic direction. - The company expects the service to support businesses that plan to raise spending on content marketing and digital advertising in 2026. - Continued monthly retainers could extend the firm’s role beyond planning into ongoing strategy support.

The bottom line: - Search Sprout is betting that small businesses will spend more on marketing this year, but only if they can prove the money is tied to a strategy that can produce results.